How interesting is this! Look at how different the top ten search terms of 2006 were for Google, Yahoo and AOL.
Here's Google:
1. Bebo
2. Myspace
3. World Cup
4. Metacafe
5. Radioblog
6. Wikipedia
7. Video
8. Rebelde
9. Mininova
10. Wiki
Here's Yahoo:
1. Britney Spears
2. WWE
3. Shakira
4. Jessica Simpson
5. Paris Hilton
6. American Idol
7. Beyonce Knowles
8. Chris Brown
9. Pamela Anderson
10. Lindsay Lohan
Here's AOL:
1. Weather
2. Dictionary
3. Dogs
4. American Idol
5. Maps
6. Cars
7. Games
8. Tattoo
9. Horoscopes
10. Lyrics
I'm shocked that there is only one repeat/// "American Idol" appears on both Yahoo and AOL. That's it. I would have thought that, given the sheer number of searches done through each engine, there'd be a lot more similarity in the results. I guess it means that very different types of people use each of the three engines.
Looking back over the results, I think I can suggest the following market segmentation: Google users are a little more educated and keep up the latest and greatest trends but are a little geeky, Yahoo users are horny uneducated rednecks, and AOL users are old geezers.
The only result that stumps me is "tattoo" on AOL... that doesn't seem very old-person-ish.
Do you think my assessment is right?